Lovell Cooper

Lovell Cooper a.k.a. U-P has over twenty years producing and engineering in the music industry. U-P holds a wealth of knowledge and experience in hip-hop and urban music production as well as gospel, jazz & country. One of the most recognized locally-based producers, his work with multi-platinum rap artist's such as Lil Wayne, Juvenille and Baby Boy Da Prince achieved huge commercial success's, including multiple RIAA Platinum-certified albums.

U-P co-founded New Orleans-based Extreme Entertainment, which later became a subsidiary of Universal Records and now owns and runs Palmyra Street Productions, LLC & Fresh Music Group, LLC.